How to Attract Buyers Through Property Staging

Why Property Staging is Key to Promoting Your Property

How does property staging help to sell?

First impressions count – which is why staging your property smartly is key to attracting potential tenants.

The number of people viewing properties online is ever-increasing, but so is the competition. Encouraging click-throughs from those who may have scrolled past your property listing otherwise has never been more important. Enter the importance of great staging.

Not only does staging highlight the positive features of a property, but it can also be useful to overcome any elements which tenants may think of as challenging (for example, showing how a smaller room or awkward space can be used). Following the rise in popularity of home staging in the UK over recent years, there is now plenty of evidence of its success, both in terms of increased price paid and reduced time spent on the market. The latest research from the Home Staging Report 2022 unveiled some interesting statistics about the industry and exactly how important it is to prioritise staging...

5 Reasons to stage your property

1. It helps your property to stand out

Having beautiful photos of your property can attract a whole new set of buyers you may have never reached with photos of an empty home. Properties that look beautiful in print, online and in person can help to achieve the best price in the shortest possible time with the Home Staging Association reporting 75% of homebuyers spend more time viewing a home that is staged, as opposed to a non-staged home.

2. Staged rooms appear larger

People tend to perceive an empty room to be smaller than what it actually is. Furnishing a room is a beneficial tool to provide perspective and allows potential buyers the ability to see what the room is able to accommodate. A beautifully staged room will look and feel bigger and proves to buyers that their double bed really will fit! For this reason, property staging is particularly useful in small homes or those with awkward floor plans.

3. Staged open-plan living spaces make more sense

Over the past decade, the demand for open-plan living has increased and developers are continuing to respond to this demand. These large, empty spaces can prove challenging for most buyers struggling to envisage where to put their furniture or how the room will feel once their furniture is in place.

Asking someone to make sense of a large, empty space can prove difficult. Staging a property with carefully placed, well-proportioned furniture and accessories will help viewers see how to divide the areas into ‘zones’ and how well their furniture can fit.

4. Create emotion

Walking into a beautifully styled space can evoke positive emotions in potential buyers. By introducing the right combination of colour and texture through the use of furniture, art and soft furnishings a potential buyer is able to envisage themselves living there. This can quite often drive up the price if multiple buyers can picture themselves living in the home.

5. Properties sell faster

According to the Home Staging Report 2022, when asked how much faster do staged homes take to sell than non-staged homes, 100% agreed that they do sell faster, with:

69% of people agreeing that they sell 1-2 times faster
31% of people agreeing that they sell 3 times faster

Virtual Staging

Perfect for landlords, property listings & smaller developments. Get renders of your property fully staged with LOFT furniture packages within 48 hours. Discover Virtual Staging

Professional Staging

Perfect for property developers, show homes and larger developments. Get your property professionally staged with a bespoke style by our Interior Design team. Discover Professional Staging