Why we plant trees
As a People First company above all else, a greener world is a better place for people everywhere.
Our core values keep us grounded and focused on what’s really important when running an ethically conscious business. A sustainable infrastructure was created during our inception and it has been continually built upon through the years to ensure sustainability is inherent in our daily practice and present in every action we take.
The UK has a target to reduce global temperature increases to less than 2 degrees celsius by 2050. This target can only be achieved by individuals, companies and organisations working collectively towards this shared goal with passion and innovation.
So, what actions are LOFT taking as a business to create a cleaner, greener world for all?
Striving towards net zero
Back in 2020, we collaborated with UK tree planting company Gone West. With the help of this partnership, we pledged that for every apartment we furnish we would plant a tree to not only balance our environmental footprint but give back that bit more.
Through the help and guidance of Gone West, LOFT have planted 5000+ trees to date and all trees have been hand-planted by LOFT employees.
It is greatly beneficial for LOFT employees to personally plant these trees as it gives a hands-on perspective of the company's commitment to sustainability and also gives a sense of collective accomplishment.
We do not plan on slowing down in our tree-planting endeavours either as another company-wide tree-planting day is planned. Every tree planted is another step closer to our ultimate goal of Net Zero, the ultimate achievement of mirroring our ambitious sustainability goals and company vision.
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