LOFT x DCTR - The Digitalisation of Residential Furnishings

LOFT® has taken a digital leap in property marketing.

Revolutionising the design process by introducing digital tools for specifying furnishings

Founder Benjamin Hall, Brand & ESG Director Elizabeth Jackson, and Interior Design Manager Alice Vissaridis discuss their digital ambitions.

Benjamin explains;

“This year, we're investing heavily in digitalisation, using cutting-edge techniques to create photo-real Computer Generated Images (CGIs) of living spaces featuring our latest furniture and accessories. Working closely with our design team, DCTR has turned our 3D models into stunning visualizations of furnished properties, allowing potential developers, operators, buyers, and renters to fully visualise the space before it's even built.”

Cost Saving Innovation

In addition to helping to rent or sell new homes, CGIs also offer cost-saving benefits. By using CGI renderings for marketing materials, developers can save on the costs of traditional photography and staging. CGIs can be easily updated and modified, allowing developers to showcase different design options or make changes without the need for expensive reshoots.

Support with Funding

By presenting detailed and realistic visuals of a property, developers can effectively communicate their vision to investors, lenders, and local authorities. CGIs can help stakeholders understand the potential of a project and feel confident in supporting it financially.

According to Alice, the digitisation of interior design has revolutionised the way her team approaches product selection for their developer and operator clients. Alice stated;

“It's clear that digitisation has become an essential tool for interior designers and is transforming the industry in a myriad of ways. At LOFT®, they are embracing these changes to create even more innovative and beautiful spaces for their clients.”

Key Benefits

1. Access to a wide range of products The LOFT Design Team can easily browse through the online catalogues and websites of our global supply chain to find the perfect pieces for their projects.

2. Timesaving & efficiency With digitalisation, the team can quickly and efficiently compare products, prices, and trends online, saving valuable time.

3. Customisation & personalisation We can now create realistic visualisations of projects and experiment with different products and layouts to see what works best for our clients.

4. Collaboration & communication The design team can easily share mood boards, product selections, and design concepts with clients through online platforms.

5. Sustainability & eco-friendliness: Digitalisation has played a crucial role in promoting sustainability within the industry. By sourcing environmentally friendly products and materials through online platforms, we can reduce the carbon footprint of projects, with a more sustainable approach to design.

Elizabeth Jackson describes how she foresees Artificial Intelligence influencing interior design;

“With AI-powered tools, designers can create more accurate and efficient designs based on client preferences, design trends, and spatial constraints. This data-driven approach allows designers to make more informed decisions, resulting in spaces that are not only visually appealing but also highly functional. AI can also help designers generate new ideas and inspiration by analysing patterns and trends in design.”

Transforming the world of digital interior design

Thanks to excellent supply chain relationships, forward thinking product development and cutting-edge digital tools, we now have access to a wider range of products and a more efficient process for product selection. Not only does this save time, but it also increases sustainability and offers endless possibilities for creativity and innovation for our residential projects.