LOFT and Dopple Forge Strategic Alliance to Transform Residential Furn

LOFT and Dopple Forge Strategic Alliance to Transform Residential Furnishing Solutions for Landlords and Property Investors

LOFT, a prominent innovator in residential furnishing solutions, is thrilled to announce a new partnership with Dopple, a cutting-edge financial technology leader, to introduce a revolutionary financing solution tailored for landlords and property investors.

This collaboration is designed to enhance the customer experience by offering flexible financing options that will enable greater choice and improved returns for property investors, managers and operators.

In an increasingly competitive marketplace, the importance of flexible financing solutions has reached an all-time high. Research from Skeps.com indicates that nearly 75% of consumers who finance significant purchases make their decisions early in the buying process. Through the integration of point-of-sale financing options, LOFT and Dopple will empower property owners and investors to bolster their purchasing power, and spread the cost of repayment, immediately helping with cash flow.

"Our partnership is focused on unlocking fresh sales opportunities while nurturing customer loyalty through innovative financing alternatives,” stated Jonathan Furnival, CFO & MD at LOFT.“By eliminating financial barriers, we are enabling property owners to furnish their spaces with better quality products more affordably, which translates to enhanced tenant satisfaction and retention."

The alliance between LOFT and Dopple will facilitate a seamless incorporation of retail finance solutions into the interior design and residential furnishing workflow, allowing clients to spread their payments over time.

This level of flexibility simplifies the process for landlords and property investors, enabling them to update and furnish their residential portfolio without the immediate burden of upfront costs and therefor broadening their product options, enabling a higher quality furnishing solution, reducing voids periods and maximising rental yields - a win-win.

"By offering flexible financing options, we are empowering customers to make purchasing decisions that align with their financial capabilities," remarked Kurt Shinner, Executive Director at Dopple.“ Our goal is to offer property owners the same level of flexibility we've brought to consumers in the retail space - providing access to more versatile finance options. This enables them to invest in exactly what they need to create spaces that meet their vision for tenants"

Moreover, this partnership opens up significant opportunities for upselling and cross-selling products and services for LOFT.

With the provision of higher credit limits and advantageous financing terms, customers will be encouraged not only to furnish their properties but also to consider premium and complementary products such as lifestyle accessories and property styling, thereby increasing the overall value and return on their property investment.

As LOFT and Dopple continue to push the boundaries of innovation in the residential furnishings sector, customers can anticipate a streamlined, user-friendly experience that emphasises affordability and flexibility. This partnership is poised to redefine the benchmarks for furnishing residential property, equipping landlords and property investors with the essential tools and headroom to thrive in a dynamic and ever-evolving marketplace.

As we approach 2025, LOFT stands at the intersection of design, technology, and human experience, we are not just observing the future, we’re actively crafting it - our company is leading the evolution of living sector interior design and furnishings.

For additional information regarding the LOFT x Dopple partnership and the groundbreaking financing solutions now available, click the link below or reach out to the team hello@loft.co.uk

Find out more about Dopple

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