Developer
Grainger
Committed to giving residents an elevated rental experience.
Worked together since 2020
One of the UK’s largest professional landlords
Development
Furnished 375 apartments
1,2,3 and 4 bed homes
Salford, Greater Manchester
Key to Successful Developments
The Filaments is one of Manchester’s most popular developments with renters. It offers 1, 2, 3 and 4-bedroom stylish apartments with private balconies. Plus, there are great facilities for renters to enjoy including a roof terrace, co-working spaces and an on-site gym.
Beyond the property, there are several reasons why residents love the Filaments:
- It’s managed by Grainger, a developer who puts resident experiences at the heart of every property.
- It has a fantastic location, right next to Salford Central station and only a short walk from the city centre
- The design of the apartments was completed by LOFT. Our focus on People-First interior design, expert knowledge and creative flair, all allow us to deliver beautiful and aspirational homes
Design Concepts
For The Filaments, Grainger was looking for a design concept which was sympathetic to the history of Manchester and Salford but reflected the experiences of modern-day city living.
We presented Grainger with two different concepts that combined these elements using seasonal trends. They loved them both, and we worked with the client to bring both to life for their show apartments.
The first look ‘Northern Silhouette’ focused on the city’s skyline. Pulling clean-cut shapes and a darker colour palette, the key elements of this concept were strength, sophistication, and mystery.
The second look, ‘Rich Heritage’, celebrated the city’s history through vibrant colours. Choosing an indulgent colour palette and softer shapes, the elements of this concept were culture, imagination, and freedom.
LOFT also selected complementary paint colours, sourced furniture and curated a selection of accessories, including artwork displaying the Manchester bee and skyline.
To promote wellbeing in interiors we added biophilic elements to the design. Through natural and artificial foliage and by encouraging light to flow through the apartments the spaces felt immediately positive and welcoming.