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Sutton Court x LOFT

Sutton Court, Sutton LOFT

New developments are being built every day, competition is increasing, and every show home needs to have a distinctive style in order to stand out.

New developments are being built every day, competition is increasing, and every show home needs to have a distinctive style in order to stand out.

Our team loves to design, and they are constantly finding new ways to inspire creativity in their work. Thriving off unique challenges our team we’re excited to work on a show home that would inspire creativity. With a show home in a sort after area, we know that the way to stand out starts with a bespoke design, that will attract prospective buyers. Presenting a lifestyle that is both inviting and aspirational is where we begin when designing a show home. Combining this with the areas surrounding style, trends, and the target audience needs.

Sutton Court, Sutton LOFT
Sutton Court, Sutton LOFT

It’s all about creating a stand-out design.

We presented Watkin Jones with a concept that was inspired by the area's artful influence. The ‘Art House’ concept was inspired by Sutton’s impressive public art displays in the town including famous sculptures and mural paintings.

Well connected to London’s city centre, the developments target audience would set out to attract young professionals working in the city, that would be looking for a quick commute. Paired with the ‘Art House’ theme our team felt confident in being bold with elements of the design.

We carefully selected paint colours, sourced furniture, and curated a selection of accessories. Incorporating organic shapes through the furniture specifications and using natural materials such as ceruse oak and rattan. We kept the colour palette warm, choosing freehand painted artwork, with rich shades of pink and orange dominating the main areas. Choosing bursts of orange paired with the black grain woods we wanted to show how an interior could be bold but refined. The warmth made the show home welcoming and homely for prospective buyers, whilst the pops of colours added depth.

Sutton Court, Sutton LOFT
Sutton Court, Sutton LOFT

The result?

We designed a bespoke show apartment for Watkin Jones that combined the developments surrounding characteristics with the target market needs. Our team used their experience and understanding to curate a look that would subtly stand out and add something different to the development, with its bold ‘Art House’ style.