First impressions are often lasting impressions. This is even more relevant when it comes to selling property in today’s competitive marketplace.
LOFT’s Property Staging service will give you the edge over other properties as all items are hand selected for your property and will include furniture and accessories.
Properties aren’t investments; they’re always going to be homes before anything else. Everyone wants to connect with where they’re living, which is why “People First Design" is so important. Knowing how a space is going to be used, maximising its potential and providing creature comforts through property staging turns a house into a home, and sells the dream lifestyle to buyers. In turn, this leads to more sales and fewer voids as people fall in love with your property.
What Is Property Staging?
Property staging means dressing a space to present it as a home, in its best light to showcase its true value. It’s about setting the scene, so potential buyers can picture how their lives will be if they choose your property. For example, a family living room would have a large sofa that’s perfect for parents and kids to spend some time together at the end of the day. But that’s just the first part of the process.
Where the sofa is placed is key. Should it be facing a media unit for binge-watching the TV? Is there room to place an armchair nearby, so everyone is close and can talk to one another?
And the little touches are what seal the deal. Maybe bright scatter cushions are needed to provide an extra layer of comfort and to add a pop of colour. Decorative throws can be strategically placed to sell the cosy nature of the room.
Property staging is so much more than adding furniture to a room. It’s about creating an aspirational lifestyle that appeals to the target market, giving people a glimpse into how their lives will be better in your property rather than anybody else's.
As we've said, first impressions are lasting impressions. The viewing process is intricate and in-depth, and the first time most people will see your property will either be online or in print. Beautiful images capture the eye, leading to a booking. And once inside your property, the stunning design will speak for itself.
LOFT’s Property Staging service will give you the edge over other properties as all items are hand selected for your property - furniture and accessories.
We take care of everything for you, from key collection, full delivery and assembly through to the final finishing styling touches.
For More Information
Download our Property Staging Brochure.
What are the Benefits of Property Staging?
There are many benefits to property staging. The process has a proven positive impact on the ability to sell and rent out properties. Let’s take a look at the numbers:
75% of homebuyers spend more time viewing a staged property over an unstaged one.
In 2019, 83% of property developers saw an increase in the values offered for staged properties, 33% of which were over 10% higher than the asking price.
86% of estate agents agree that a staged home will sell up to three times faster than a non-staged home.
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Why Does Property Staging Help Sell Properties?
Having beautiful images will bring more eyes to your property. Shots of an empty home on property portals do very little to excite the imagination, but a property that has a “lived-in-and-loved” look will encourage more click-throughs.
A staged property also appears more spacious. With an empty space, potential buyers can’t be sure what furniture each room can accommodate. Will the bedrooms fit a double bed? Is there space for an office set-up in the spare room? By supplying furniture for viewings, potential buyers can start to plan how each area will work, once they have moved in.
And staging doesn’t just sell properties; it sells them for more money. Creating emotion through strategic design means people will fall in love with the place. And when their heart is set, they don’t want to miss out. Generally speaking, a staged home will sell for around 8% above the asking price, so securing that emotional connection is key.
LOFT’s property staging service will give you the edge over competitors, as every item is hand-picked for your property by our award winning interior design team.
We can collect and return keys to estate agents if needed, and we also offer a photography service to ensure picture-perfect campaign photos are taken.
With over 120,000 sq ft of warehouse space in Manchester and London, we have one of the largest stocks of residential furniture and accessories in the UK.
How Does LOFT’s Property Staging Process Work?
LOFT has perfected the art of property staging. Each step is overseen by experienced experts, guaranteeing the best results. From the second you speak to our dedicated account handlers to the moment our delivery team picks up the furniture for removal, you’re in good hands from start to finish.
Here’s how the whole process looks:
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A member of our team will ask for a copy of the floor plan and other relevant information about your property such as location and value. We then provide a tailored quote specific to your requirements.
Once we have all the relevant information, we will send you an obligation free estimate quotation within 24 hours for you to review.
A member of the LOFT design team will visit your property to measure up, confirm the inventory, evaluate access and the style of your property.
A LOFT designer will select your bespoke furniture scheme. They carefully select furniture pieces and accessories best suited to your property and the target demographic to maximise the property value. All our furniture is sourced from our select range of UK and European suppliers.
Delivery and Installation
On the day of installation our trained logistics team, along with a LOFT designer, will dress your property to the highest of standards. A white-glove service ensures installation of your scheme is simple and hassle free; installations are usually completed within one working day
When you no longer need the furniture, book in your collection slot and our experienced team will come to remove the furnishings and accessories. There is also an option to purchase the furniture at the end of the rental agreement if the buyers of your property would like to keep the pieces.
What About Virtual Property Staging?
Virtual property staging is a viable alternative if you’re short on time or have a limited budget. Instead of fully furnishing your property, the LOFT team will create a computer-generated image, giving you a realistic mock-up of how the property would look with furniture in place.
How Does Virtual Property Staging Work?
Virtual property staging can be broken down into a few simple steps:
Send us high resolution professional photography of your room/space
Discuss your preferred design style with our interior design team
Choose the type of package required
Receive our proposal for your feedback
Receive your final image
Like to Make More From Your Property Staging?
Get in touch for an initial consultation and find out how LOFT can dress to impress, from bespoke designs to high quality furniture packages. Contact us today.
Frequently Asked Questions
Does Staging a Home Help it Sell?
Estate agents are in agreement that staging a home will help it to sell. The right furnishings paint a picture for potential buyers that simply can’t be done with just an empty room. A property fashioned with out-of-style or broken pieces also makes it hard to envision the end result, so make sure to use expert property staging professionals to ensure your home is the most appealing on the market.
Do Staged Homes Sell Faster?
On average, a staged home in the UK will sell up to three times faster than a property that hasn’t been staged. This means property staging is ideal for you if you’re looking for a quick sale, you’ve struggled to sell your home in the past and if you’re part of a property chain that’s reliant on your sale.
Do Staged Homes Sell for More Money?
A staged property is more appealing to potential buyers, and the more attached they become to a property they’ve seen, the more they’ll want to be the ones who buy it. The most sought after homes on the market usually go over the asking price because they’re in such high demand. With the help of a home staging expert, your house could achieve 10% over the asking price.
Can We Keep the Furniture After the House is Sold?
LOFT only installs high quality furniture that we’re sure your target market will love. If you would like to purchase the furniture used for staging as part of a deal to sell your property, we will gladly work with you to reach an arrangement.