LOFT x Ashadu | Celebrating 20 years furnishings homes in Manchester

— Elliot Makin

LOFT COMMISSION ASHADU PHOTOGRAPHY FOR DRONE PHOTOGRAPHY RESIDENTIAL CASE STUDY, IN CELEBRATION OF FURNISHING HOMES IN MANCHESTER SINCE 2003.  

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Whilst working with Akemia Minott from Moss Side youth charity 84youth, LOFT was introduced to a pair of ambitious and talented teenage brothers, Samuel, and Ethan Ashadu.

Akemia, Director at 84 Youth, told us “As soon as I met Benjamin Hall and the team at LOFT, I knew that by introducing him to the Ashadu brothers something special would happen. The hunger and entrepreneurial spirit is so strong from both sides – I’m delighted it worked out!”

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As part of our ongoing Corporate Social Responsibility and commitment to supporting the local Manchester community, LOFT commissioned Ashadu Photography and instructed the brothers to create a digital case study for LOFT's 20th year anniversary celebrations. 

Founder Benjamin Hall explained; “Immediately after meeting Samuel and Ethan at the social space we’d donated to 84 Youth, I knew the brothers had something, they were so quietly confident and humble, we clicked straight away. We then identified 12 key residential schemes across Manchester that were exclusively furnishedby LOFT and played a huge part in our story and growth since 2003, we asked the lads to create a case study using drone footage – as you can see, the results were incredible...” 

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The sites we captured are all prominent on the Manchester skyline and tell a story of how LOFT has grown as a business, directly alongside the residential expansion of Manchester & Salford over the last 20 years. 

  • Didsbury Point, West Didsbury, 152 homes furnished by LOFT.  
  • St George's Island, Hulme, 424 homes furnished by LOFT. 
  • One Regent, Salford, 301 homes furnished by LOFT.  
  • The Depot, Moss Side, 200 homes furnished by LOFT.  
  • Anaconda Cut, Salford, 349 homes furnished b LOFT.  
  • Affinity Riverside, Salford, 188 homes furnished by LOFT.  
  • The Trilogy, Hulme, 232 homes furnished by LOFT.  
  • Duet, Salford Quays, 152 homes furnished LOFT. 
  • Local Blackfriars, Salford, 380 homes furnished by LOFT.  
  • Chapel Wharf, Salford, 900 homes furnished by LOFT.  
  • The Filaments, Salford, 376 homes furnished by LOFT.  
  • Oxygen, Piccadilly Basin, 361 homes furnished by LOFT.  

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Brand and ESG Director Elizabeth Jackson stated “We feel honoured and privileged to have played our part in Manchester’s recent history; creating homes, andproviding a furnishing solution to some of the most prominent residential developments in the city over the last 20 years.

Social inclusion is a core company value at LOFT, and we were delighted to provide Ashadu with an opportunity to show the residential property sector their talent. A special mention also goes to Kate Derbyshire, who project managed, mentored, and edited the footage on behalf of LOFT, alongside Ashadu – great work.” 

Samuel and Ethan at Ashadu Photograhy commented-  “Working with LOFT has been fun, you really believed in us. Provided us a fantastic opportunity to showcase our skills and grow, allowing us to do what we love forever which is flying drones. We really appreciate all of you.”

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